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25 Feb 2016

HopeLab

By Stephen Burakoff

Generous Services:
Stakeholder insights
Brand repositioning
Core messaging
Video production
Public Relations
Social media

Now approaching its tenth anniversary, HopeLab is one of the Nation’s foremost leaders in promoting human resilience and empowerment through relevant social technology. While the organization has earned accolades for its remarkable gaming products, ReMission and Zamzee, there is an opportunity to capture an even broader market position. To seize this opportunity, HopeLab has partnered with GENEROUS to develop a content strategy that reflects the organization’s vision and future direction. Check back in late Spring for video and social media work samples.

25 Feb 2016

5 Ways To Make Your Generous Brand Stand Out

By Stephen Burakoff

What’s the difference between a brand with purpose and a purpose-driven brand? Sounds like a subtle nuance, but according to new research, the distinction is proving ever more important, especially in an era where consumers remain skeptical and business leaders expect corporate values to translate into tangible returns.

25 Feb 2016

Whole Spice

By Stephen Burakoff

25 Feb 2016

Obi Probiotic Soda

By Stephen Burakoff

Generous Services:
Consumer insights
Marketing strategy
Brand development
Social media
Video production
Networking & lead generation

Obi Probiotic is a small soda brand with a big story to tell. While few mainstream soda brands center their value propositions on health, Obi is committed to delivering delicious, fun and affordable health products for everyone. The brand’s proprietary probiotic and stevia formulas are unmatched in the market, resulting in a product that tastes great, supports digestive and immune health, and is low in calories and sugar. To successfully scale, Obi needs to garner support from consumers, partners and even investors. We’ve partnered with them to develop a content strategy that brings them to the forefront of stakeholders’ minds. Check back in June for social media and video work samples.

25 Feb 2016

Elemental Wellness

By Stephen Burakoff

25 Feb 2016

Fabula Tea

By Stephen Burakoff

25 Feb 2016

Pharox

By Stephen Burakoff

25 Feb 2016

The Plant

By Stephen Burakoff

25 Feb 2016

Why Exponential Technologies Are Taking Off

By Stephen Burakoff

Bitcoin and 3-D printing aren’t just successful commercial innovations, but signals of a larger societal reset. Every so often, a novel technology emerges that propels society forward. The 1974 release of the first personal computer, the subsequent birth of the Internet, and the development of cellular technology are all prime examples. These weren’t just exciting business innovations, but exponentially valuable ones that changed society in countless ways.

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